Threads is an online social media and networking service owned by Meta Platforms.
- Within 24 hours of its launch, Threads attracted 37 million registered users.
- The app is often compared to Twitter and has been dubbed a "Twitter killer."
- Users can share text, images, and videos, interact with other posts through replies and likes.
- Threads is accessible on both iOS and Android platforms.
- Type of site: Social networking service
- Available in: English
- Area served: United States, United Kingdom, and 98 other countries (excluding the European Union)
- Owner: Meta Platforms
- URL: threads.net
- Registration: Required
- Users: 50 million users as of July 2023
- Launched: July 5, 2023 (2 days ago)
- The app is closely integrated with Instagram, requiring users to have an Instagram account and use the same handle for signing up.
- Discussions among Meta employees took place after Elon Musk acquired Twitter, where the idea of introducing a text-based feature called Instagram Notes to Instagram was considered.
- As part of these discussions, the concept of creating a separate app with a focus on text emerged, leading to the development of Threads, internally known as "Project 92," starting in January 2023.
- In March, information about Threads was made public, and The Verge provided insights from an internal company-wide meeting held in June.
- More details about Threads surfaced in July, followed by its release on the Apple App Store on July 3, with the official release date set for July 6.
- Threads was launched on July 5, available in 100 countries including the United States, the United Kingdom, Australia, New Zealand, Canada, and Japan.
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